OUR STORY

Founded in 2006, Southern Shirt has rapidly grown to a be a major player in the battle for apparel supremacy. Tired of the same scratchy t-shirts with their bland designs and no heart, Southern Shirt’s founders set out to rethink the t-shirt from the ground up. Starting with a 100% cotton t-shirt and an oversized fit, Southern Shirt stepped up the game with a garment and enzyme wash process that gave their shirts a super-soft feel and a great faded look. These extra steps in their process were enough to turn a simple piece of fabric into what would ultimately become their new favorite shirt.


With a super-comfortable, breathable, throw-it-on-and-forget style, the only obstacle left to tackle was the stale, cookie-cutter designs that every other company was offering. Pulling from their southern heritage and love of the laid-back lifestyle, eye-popping and unique designs that embodied their favorite parts of life soon began to flow freely onto their canvas.


Fast-forward almost a decade, and throughout the full catalog of t-shirts, tank tops, pullovers, accessories and more that they now offer, you can really see how Southern Shirt continues to live and breathe the same core values that birthed who they are today. If you’re looking for something to throw on that feels good, looks good, and won’t leave you eating ramen for the next two weeks, the comfy life is now only a click away.